Our Story
As a family, we have been using natural and where available, organic certified products for a long time. These included organic food, organic cosmetics, and natural remedies. After our first child, this became even more important to us. For obvious reasons: our own health but also the health of our Mother Earth. In our family, we believe life is a blessing and we should stay away from chemicals that harm us as much as we can. We also believe we have a responsibility not to harm our Planet. Using ecologic products protects our loved ones and ensures we do not harm our soils, air, rivers and seas. In addition to “ecologic” products, we have always been conscious that when you use organic products, you actually help organic farming which in turn helps nature in many ways. First by not polluting, but then also by feeding some wild animal species including birds, butterflies and bees for example with pollen, nectars and fruits that do not contain GMOs, pesticides and hormones. Organic farming creates havens for insect species including bees that are vital for pollinating flowers, fruits and crops. On average, there is 50% more abundance of plant, insect and bird life on organic farms (and they live longer).
The one area where finding real ecological products that are plant based and contain organically sourced ingredients was difficult to us was with our laundry, home cleaning products and dishwashing products. With children at home, your use of cleaning products tend to increase. With work and children, we did not have time to concoct homemade ecologic detergents and cleaning product. As we had a hard time finding these products, we started researching the literature and what the best standards were in terms of products with least harm to nature. Finally, we decided to launch our own brand so we could offer a solution to families like ours who are conscious of their health, and we wanted to make this at a larger scale so we would have a positive impact on our ecology. We did not take this lightly, and made sure this would be professionally done at the highest standards, and with the best of ingredients. We were also much disturbed by the artificial scents used in most detergents, even some of the more ecologically conscious ones. All the scents we use, such as lavender and orange essential oils are not only 100% natural, but are 100% sourced from organic farming and certified of course. We wanted to have the least harmful products possible, certified to the highest standards available and certified by the world’s strictest non-food Certifier. We also made sure that the whole process was itself controlled, audited and certified by another independent agency.
We believe we have now created a product line we can use ourselves with peace of mind in all our home, for our children and ourselves. We also know this contributes to safeguarding nature and wildlife and that we may even be contributing to slowing climate change in our own scale.